McDonald's is on board to . The fast food chain opened their tiniest location yet, and though it looks pretty realistic, it's actually a "McHive." Alongside ad agency Nord DDB, McDonald's created the world's smallest Micky D's with rows of honeycombs, a miniature drive-thru, and of course, those iconic Golden Arches.
added beehives to their rooftops in support of the movement, other locations committed to doing the same. Some have even vowed to replace "the grass around their restaurants with flowers and plants that are important for the wellbeing of wild bees," Nord DDB said. Now they're taken things one step further with this new model.
The McHive, which is fully-functioning and not just for looks btw, was auctioned off in honor of World Bee Day on May 20. It sold for a whopping $10,000, with all proceeds going towards the Ronald McDonald House charities.
"We have a lot of really devoted franchisees who contribute to our sustainability work, and it feels good that we can use our size to amplify such a great idea as beehives on the rooftops," marketing director for McDonald’s Sweden, Christoffer Rönnblad, said in a statement. "This miniature McDonald’s is a tribute to franchisee Christina Richter’s initiative."
Though no, there are no mini McFlurry machines (they're always broken anyways, am I right?) or bee-sized cheeseburgers, the designers were pretty detail-oriented. There are posters in the window AND an outdoor patio with tables, chairs, and umbrellas—all shrunken down of course.
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