A small village in Switzerland is struggling to manage a sudden rush of tourists after a video dubbing the area as "the Maldives of Milan" went viral on social media. Lavertezzo in Ticino, an Italian-speaking region in southern Switzerland, is loved for its stunning pools of crystal-clear water formed from the Verzasca River and the double-arch stone bridge that crosses it.
See, so pretty
But a one-minute , which has been seen by 2.9 million viewers since it was published on July 10, has led to an influx of even more visitors, particularly Italians, to the village this summer.
In the clip, filmmaker Marco Capedri and his friends can be seen jumping into the turquoise waters near the iconic stone bridge. "A magnificent canyon crossed with emerald waters - one hour from Milan and 45 minutes from Varese," Capedri's says in the Facebook post.
But the free publicity hasn't been welcomed by locals, who say their community has been overwhelmed with people flooding to the beauty spot.
Humans ruin everything
"There is a need for new rules because many of these tourists have no respect at all," one resident explained to , adding that the visitors "sleep in cars, run naked along the roads, and turn the valley into an outdoor toilet." Lavertezzo mayor Roberto Bacciarini told that the situation was "under control" but asked tourists to "respect the rules of the place."
The rise in popularity of this region comes after the Swiss village of Bergün/Bravuogn took the radical step of banning tourists from taking photos of the picturesque town earlier this year.
Locals said that their village is so beautiful, that when visitors share pictures of it on social media, it makes other people miserable because they aren't there to experience it for themselves. The village is said to be implementing a €5 ($5.89) fine for anyone caught trying to take photos.