Coach Is Changing Its Name

And we're not sure how we feel about the new one.

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Later this month, American fashion company Coach will change its name to Tapestry. The retail giant, which now owns Stuart Weitzman and Kate Spade, in addition to its namesake Coach line, is making the shift to better incorporate all of its brands.

Of the change, Coach CEO Victor Luis said Wednesday that the name Tapestry, "speaks to creativity, craftsmanship, authenticity and inclusivity."

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New corporate website describes the business in similar terms.

"We are a global house of brands powered by optimism, innovation, and inclusivity," it says.

"We believe true luxury is a freedom of expression that ignites confidence and authenticity. At Tapestry, anyone from anywhere can have the best idea, and with hard work and dedication, anything is possible."

And while the brand is looking to attract younger folks, lifelong fans of Coach are upset about the change:

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Although, we should clarify that the name of your favorite bags will still be Coach.

The Associated Press contributed to this report.

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