It could be the aromas from the variety of delicious candles lit throughout the store. Or maybe it's the appealing mix of textures wherever you look. Whatever it is, Anthropologie has built a cult following of shoppers who are are as equally obsessed with visiting the store for its home decor as for its apparel.
Inside the 21,000-square-foot space.
The company has been taking its brick-and-mortar locations to the next level in recent years. In 2016, they opened the first of what would become nine Anthropologie & Co., stores. Think: Your local Anthropologie, but supersized. Now, this past summer, the company opened a one-of-a-kind location called in Devon, PA. With roughly 21,000-square-feet to explore—including a Design Center, where you can create custom furniture; wellness shop, Terrain , event space, and two restaurants—it feels more like a shopping vacation and less like a shopping trip.
Inside the design center.
At first step, you might confuse the location for another Anthropologie. Walk a bit further, and it will feel like you're in an Anthro mall. To the right is the expansive Design Center, with staged living room and bedroom setups, wallpaper sample books, and a furniture station where shoppers can create custom pieces. Look up and you'll see that there's a mezzanine for BHLDN, a wedding retailer owned by Anthropologie's parent company, URBN. And once you walk through an expansive candle section (see also: heaven), you'll spot the Wellness Center, where you can buy anything from sage and bath salts for a little self-care to workout gear, like yoga mats.
Past the Wellness Center is a door that leads you to Terrain, also owned by URBN. The chic plant store offers a variety of services, like stylists who can help you create custom planters.
After stepping into the courtyard, which is filled with flowers from Terrain, you'll find the two restauraunts options, the Terrain Café, which opens at 11 a.m., and Amis Trattoria, which opens for dinner at 4 p.m.
Standing on the grounds at Devon yard, you'll see shoppers strolling with Anthro bags around their arms while walking over to the café. There, glasses of wine are poured and entrées served. The future of shopping at Anthropologie—a store that draws millions of shoppers in each year—is looking exceptionally good.
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