These days, it seems like there's an app for EVERYTHING... but decor and fashion boutique owner Laura Vinroot Poole couldn't download what she needed. When Poole, the proprieter of uber-chic , is at buying appointments she has her dedicated customers' lives in mind. She'll pick-up an embroidered Valentino dress for a client she knows is hosting a fall bridal shower or an Isabel Marant caftan for another yachting to St. Barths—confirming her choices with her clients via text and email from showrooms in New York, Milan, and Paris.
While getting feedback from her customers was essentital, juggling constant communication and standard business affairs was madness. So she, with the help of tech-savvy childhood friend Travis Parsons, launched . An instagram-like feed of authentic images from retailers (think amazing shops that you wish you could drop-in everyday like Michelle Nussbaumer's Dallas-based shop and Claire Distenfeld's on the Upper East Side) retains the everybody-knows-your name ambience only your neighborhood boutique can provide.
Got to have those brass sconces Nussbaumer just put on the floor? Click on the photo to get all the deets—you can like, comment or press the buy/chat button to text directly with a store associate in real-time to get more info, put the item on hold, or purchase it.